The game is the same as you see, but the advertising on the billboards is alter. Since long, viewers of sports broadcasts have become addicted to advertising around the game along the line. Every game of the world including soccer and basketball. However, what we perceive in the ground is altogether different, because it varies depending on the channel, or country where it is broadcasting. Augmented reality in advertising:
Companies offer parallel ads
Additionally, Sports advertising has evolved and rotating billboards with the logo of the brand. Which is repeating as a format with multiple advantages, as pointed out by some experts. Moreover, To make the most of this space, there are companies that offer what is known as ‘Parallel Ads’. Augmented reality technology that adapts what is seen in real time. A mesmerising situation which stuns one because of its well integrated result. Which is using for years in LaLiga and MediaPro. Augmented reality in advertising:
In addition to that, one company that offers this technology is AGS (Appario Global Solutions). The digital advertisment was executing for example in the final of the FA CUP. How does it execute? The thing which you create is a new ad in post-processing. And its technology permits one to four simultaneous transmissions. Further, with advertisements on the LED billboards and based on a single camera.
Further, People in the stadium will see the empty billboard but the video will allow announce these parallel announcement. Such announcement which are showing in real time and adapted to each broadcast.
Furthermore, Approximately 25% of the matches of FC Barcelona, Real Madrid or RCD Espanyol already use this technology of LED billboards. Besides, it’s not just using in competition, as we can also find this solution in the series A football, the NHL hockey, Formula 1, the NFL or the NBA.
In a nutshell, Such technology is for the purpose that whether someone is watching from Europe or China. Or even if it is watching through a payment channel or streaming services. The advantages of augmented reality advertising: